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Marketing Automation

We build automation systems that follow up instantly, recover lost revenue, and increase repeat purchases—without adding manual work.

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Firebase Analytics Process

Identify Business Objectives and Key Metrics

The first step is understanding your business goals, target audiences, and KPIs. This foundational analysis helps tailor Firebase tracking to focus on metrics that matter, whether it’s user retention, engagement, or conversion rates.

Define Events and User Properties

Once objectives are set, we define the specific events and user properties relevant to your app. Firebase tracks both automatically collected events (like app installs) and custom events specific to your business, capturing essential user interactions that align with your goals.

Set Up Firebase SDK and Integration

The Firebase SDK (Software Development Kit) is integrated into your app, enabling data collection. This setup also includes linking Firebase with other tools like Google Ads or BigQuery if additional insights or ad optimizations are needed.

Event Tracking Implementation

With the SDK in place, we begin tracking events across the user journey. This step involves configuring Firebase to capture all planned events, from app opens to specific actions like purchases or form submissions, for comprehensive insights.

Data Validation and Testing

Data accuracy is essential. We validate each event, testing to ensure that all interactions are recorded correctly. This step helps in detecting any discrepancies or errors in data collection early on.

Data Segmentation and Audience Creation

Firebase allows for detailed audience segmentation based on user behavior, demographics, and custom properties. We create tailored audience groups, enabling targeted marketing efforts that cater to specific user segments, maximizing campaign relevance.

Insights and Reporting

With data flowing in, Firebase’s reporting tools enable in-depth analysis of user behavior. This step involves analyzing trends, user engagement, and event conversions, generating insights that help inform future marketing strategies.

Continuous Monitoring and Optimization

Firebase Analytics is not a one-time setup; it requires ongoing monitoring to ensure that data remains accurate and actionable. We continuously analyze and adjust event tracking and audience segmentation based on evolving business needs and user behavior trends.

Data-Driven Decision Making

Using insights gained from Firebase, you can make data-informed decisions to enhance user engagement, optimize marketing campaigns, and ultimately drive better business outcomes. This final step ties all analytics efforts back to actionable business strategies.

What We Build

What Marketing Automation Means at Adcelerate

Marketing automation isn’t “sending a few emails.”

It’s building a system that keeps your brand present at the right moments—before, during, and after purchase.

We focus on:

  • Speed: instant follow-ups so intent doesn’t expire

  • Consistency: every lead/customer gets the right message

  • Retention: repeat orders and higher lifetime value

  • Operational clarity: automated routing, tasks, and visibility